Digital Operations Lead · Melbourne, AU

Turning platform chaos
into seamless commerce.

Nine years turning complex digital-commerce migrations into measurable growth — from Seoul to Melbourne, on the platforms behind Nike's biggest markets.

Get in touch See the work
$600MBusiness migrated to Nike Global
+145%Sales uplift · Seoul Studio
2×Conversion rate · homepage refresh
3×Revenue contribution

About

I lead the digital operations behind Nike's Pacific and Korea storefronts — the testing, tooling and teams that keep large-scale commerce platforms shipping smoothly. I've run two full platform migrations end to end, stood up a local content studio in Seoul, and built an operations function from the ground up.

I'm at my best where the path is unclear — bringing structure, calm and momentum to ambiguous, high-stakes work.

  • 01Drive clarity in uncertainty
  • 02Resilience in the face of adversity

Experience

2022 — Present · Nike NDDC
  1. 2024 — Now

    Digital Operations Senior Manager

    Nike Pacific NDDC · Melbourne

    Lead digital operations for the Pacific marketplace — owning platform-migration testing, building and hiring the operations team, and keeping Nike.com and app experiences stable through constant change.

  2. 2024

    Digital Operations Manager

    Nike Pacific NDDC · Melbourne

    Managed day-to-day digital operations and release testing across the Pacific consumer experience.

  3. 2023 — 24

    Nike.com Business Manager

    Nike Sports Korea NDDC · Seoul

    Owned the Nike.com Korea business — driving a +145% sales uplift and a 2× homepage conversion rate through the launch of "Seoul Studio" local content.

  4. 2022 — 23

    Digital Platform Migration Manager

    Nike Sports Korea NDDC · Seoul

    Led Korea's migration to Nike's global platform — coordinating testing across a 12-person power-user group and moving a $600M business with no loss of trade.

Selected achievements

A1

Two platform migrations, delivered

Two end-to-end migrations onto Nike's global commerce platform — Korea and Pacific — keeping trade live throughout and the business whole on the other side.

A2

Built "Seoul Studio" for local PDP

Stood up an in-market content studio to localise product pages for Korea — lifting sales +145% and doubling homepage conversion.

Toolkit

Adobe Analytics Confluence Lucidchart JIRA Test Management

Leadership

Women of Nike & Friends — Korea Leader

Education

EWHA Woman's University

BBA · 2011 — 2017 · Seoul

HEC Montréal

BBA Exchange · 2013 · Montréal